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Our Tree Planting Story

You Buy A Watch, We Plant A Tree

WeWOOD collaborates with American Forests, Trees For The Future and Treedom to plant a tree for every WeWOOD product sold. Since 2011, through our goal to help restore Mother Nature, WeWOOD has planted over 600,000 trees with its partners and sets high targets for 2018 and beyond such as our plan to have over 1 million trees planted by 2020. Every wrist that displays a WeWOOD watch is a powerful vote for a happier and healthier Earth.

WeWOOD Wooden Watches

WeWOOD watches create all natural wooden watches from reclaimed and recyled wood and materials to create an eco-friendly, fashionable line of watches. Born in Florence, Italy in 2009, WeWOOD watches consolidate the Italian abilities to craft unique items and the necessity to care for our environment. The first to create wrist watches from wood, completely free of toxic and artificial materials using exotic remnant hardwoods from around the world. For each watch sold WeWOOD plants a tree, an initiative in collaboration with nonprofit organizations such as American Forests and Trees for the Future. With the help of our customers and partners, WeWOOD has planted 604,475 trees across the globe since our reforestation program began in 2010.