Our Tree Planting Story
You Buy A Watch, We Plant A Tree
WeWOOD collaborates with Trees For The Future, Treedom and American Forests to plant a tree for every wood watch purchased. Our Goal is to help restore Mother Nature, one watch at a time, by planting a tree for every watch. Since 2011, WeWOOD has planted over 500,000 trees with its partners and sets challenging target for 2017 and beyond. One such challenge is our goal of planting 1 million tree by 2020. Keeping forests healthy and happy keeps us healthy and happy, and we like to keep this reminder on our wrists.
WeWOOD Wooden Watches
WeWOOD watches create all natural wooden watches from reclaimed and recyled wood and materials to create an eco-friendly, fashionable line of watches. Born in Florence, Italy in 2009, WeWOOD watches consolidate the Italian abilities to craft unique items and the necessity to care for our environment. The first to create wrist watches from wood, completely free of toxic and artificial materials using exotic remnant hardwoods from around the world. For each watch sold WeWOOD plants a tree, an initiative in collaboration with nonprofit organizations such as American Forests and Trees for the Future. With the help of our customers and partners, WeWOOD has planted 604,475 trees across the globe since our reforestation program began in 2010.